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NATIONAL CROSS-COUNTRY CHAMPIONSHIP

THE BIGGEST SERIES IN CANADA

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The FMSQ is a non-profit sports association whose primary goal is to propel our sport to the next level.

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TYPES OF DISCIPLINES

MOTO | QUAD | E-BIKE

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PROVINCES

Quebec, Ontario et New-Brunswick.

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NATIONAL RACES

National Cross-Country Championship of 8 rounds bringing together the best racers in the country.

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CLASSES

Whether it's for a young amateur, a 70-year-old veteran or a pro, we have challenges for everyone.

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WOMEN

The FMSQ is one of the series in the world which brings together the most women with 11 women's classes.

+1100

RACERS - Chainéland

Victoriaville (Chainéland) marked a new record for participation during a race weekend.

+6000

RACERS - During a Season

With a 36% increase in participation since 2022, including an additional +10% growth in 2025, the FMSQ continues to grow year after year.

+12000

Followers on FB

A very present and very responsive FMSQ community on our platforms.

+20000

Clicks on Our Links

Related to our content (FB + IG).

+36000

TOTAL INTERACTIONS

Our audience doesn’t just watch — they engage.

+5m

5 MILLION Views

Total combined views on FB and IG.

WHAT MOTIVATES US...

HELP US DEVELOP THE SPORT

BECOME A PARTNER

For us, this means investing our energies and resources in the association to constantly improve it and thus contribute to the development of the sport and the industry in the country.

Our efforts are directed, among other things, towards the following aspects:

  • STAFF - A strong team is the key to success!

  • EQUIPMENT - To continuously offer better quality!

  • PROMOTION - Promote the sport and stimulate the industry!

  • DEVELOPMENT - Future vision and ambitious goals!

PARTNERSHIP OFFER

Our partnerships offer sponsors a range of unique opportunities to reach, connect with, and engage our community — both on-site at events and through our digital platforms and social media channels.

BRAND VISIBILITY

  • Logo displayed on the FMSQ.net website

  • Logo on the official series partner boards (visible in the FMSQ village area at every event site)

  • Logo on the podium backdrop (QUAD, MOTO, and E-BIKE) — where official winner and team photos are taken

ANNOUNCEMENTS & ON-SITE PROMOTION

Through our official announcer, your brand will be highlighted repeatedly throughout the race weekend.

  • Personalized mentions during event animations

  • A 30-second audio announcement played on-site during the events

SOCIAL MEDIA PRESENCE

Our community is highly engaged on social media, especially Facebook, where every post generates strong interaction.

We offer multiple ways to integrate your brand into our communications:

  • Sharing news, promotions, or events related to your company

  • Posts, reels, stories, contests, or giveaways showcasing your brand

  • If desired, we can also create custom visuals to professionally integrate your brand into our communications

ON-SITE PRESENCE & ACTIVATIONS

We offer our partners the opportunity to be present directly on-site, right at the heart of the action, through dedicated promotional spaces at our event venues.
This physical presence is optional — we understand that not all companies can travel or maintain a constant on-site presence.

 

In such cases, the FMSQ can handle on-site logistics and activation to ensure strong, professional visibility for your brand.

Examples of possible options:

  • Promotional booth or tent, operated by your team or ours

  • Installation of flags, banners, arches, or themed zones

  • Dedicated space to showcase or sell your products

EVENT (RACE) ASSOCIATED WITH YOUR BRAND

One of our season events can be officially associated with your company, giving you premium visibility throughout the entire weekend.

 

This partnership includes:

  • Special prominence of your logo on all event visuals and signage

  • Mentions in our pre-event communications (website, social media, newsletters) and on-site

  • Enhanced emphasis on your brand during the event through announcements, animations, and signage

OTHER SPECIAL PROJECTS

We would be pleased to develop custom projects or initiatives with you, tailored to your objectives and brand identity.

 

For example:

  • Implementing exclusive promotional codes for our community to boost engagement and interaction

  • Providing prizes, gift cards, or promotional items at our events to reward athletes and participants

This partnership is a concrete opportunity to showcase your brand at the heart of an active, family-oriented, and passionate community — while supporting a Quebec-based non-profit organization recognized across Canada.

THANK YOU TO OUR DEDICATED PARTNERS

TO discover more

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Do not hesitate to contact us with any questions!

Or if you have project ideas!

Copyright © 2025 FMSQ - Fédération des Motocyclistes de sentiers du Québec - Tous droits réservés

Copyright © 2025 FMSQ - Fédération des Motocyclistes de sentiers du Québec - All rights reserved

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